MANAGEMENT IN PERFORMANCE-BASED FOOTBALL (INSTITUTE CERTIFICATE)

  • Flexible alongside sport & job

  • Top lecturers from the Bundesliga & European soccer

  • Prestigious certificate in German-speaking soccer

Hol dir die

Punkte!

Hol dir die

Punkte!

MANAGEMENT IN PERFORMANCE-BASED FOOTBALL (INSTITUTE CERTIFICATE)

  • Flexible alongside sport & job

  • Top lecturers from the Bundesliga & European soccer

  • Prestigious certificate in German-speaking soccer

++ LIMITED TO 30 PLACES – REGISTER NOW! ++

++ LIMITED TO 30 PLACES – REGISTER NOW! ++

EXPAND YOUR COMPETENCIES IN MANAGEMENT FOR PERFORMANCE-ORIENTED FOOTBALL

Your decisions should stand for success? You are already working in the club business and interested in a leading position in management? Are you also fascinated by life and developments in and around your club? Then the institute certificate “Management in performance-oriented soccer” is just right for you. In the program, which is specially tailored to soccer, you will lay the foundation for your successful work as a competent soccer manager for your club.

Together with us, you will develop a 5-year strategy for your club. The individual modules will successively prepare you for this. This way you and your club will profit directly and in the years to come.

We notice it in all our conversations with the top personalities in the industry: The importance of strategically thinking and future-oriented soccer managers, who both take care of the daily organization and are responsible for the long-term strategy of a club, is constantly increasing. Only through professional management can the full development potential of a club be exploited.

Thanks to our unique semi-virtual study concept (e-learning and attendance phases), you can complete our modern training and further education program for managers in performance-oriented soccer while working. We attach great importance to small learning groups, which is why the number of participants is limited to 30.

It is therefore best to register immediately for the next certificate course.

fc bayern

TOP EXECUTIVES FROM THE SOCCER MANAGEMENT INDUSTRY

OUR PARTICIPANTS RATE US

Grade 1,51 Ø

Quality of the lecturers

Grade 1,71 Ø

Individual support

Grade 1,96 Ø

Learning Platform/Virtual Phase

Grade 1,66 Ø

Overall impression of the face-to-face event

OUR PARTICIPANTS RATE US

Grade 1,51 Ø

Quality of the lecturers

Grade 1,71 Ø

Individual support

Grade 1,96 Ø

Learning Platform/Virtual Phase

Grade 1,66 Ø

Overall impression of the face-to-face event

YOUR ADVANTAGES: YOU DEVELOP YOURSELF AND YOUR CLUB FURTHER

As you are surely aware, it is increasingly important to act in a future-oriented manner and to make all decisions with a view to the positive development of the club.

This means that the focus is on the individual. Team development, conflict management and the individual leadership style influence the progression in a club immensely. These soft skills paired with practical management know-how for the industry are the focus of the certificate course. Excellent speakers guarantee a program at the highest level.

You will deal intensively with your own management style, strategic club development, the organizational structure geared to this with regard to full-time and honorary positions, the marketing of your club through sponsorship, among other things, and

Project management from match day to club anniversary – always individually aligned to your current situation and your club. For this purpose, there will be a task in each module related to your club (see “Your Benefit” under module descriptions).

In your final paper, you will develop a strategy for the next five years in your club, taking into account the module topics. The focus should be individually aligned with the current challenges and needs of your club. This way you and your club will profit directly and in the years to come.

You will acquire know-how specifically geared to performance-oriented soccer, which is of great importance to the entire club. Your qualification creates confidence among all other internal decision-makers and has an extremely positive effect on external stakeholders in the industry.

  • EXCLUSIVITY
    Deepen your expert status in soccer & set yourself apart from your competition thanks to exclusive learning content

  • NETWORK
    Benefit from our relationships with key decision makers in top-level soccer & expand your personal network

  • SUBJECT MATTER EXPERTISE
    Learn from top people with expertise from the Bundesliga, DFB and European club soccer

  • FLEXIBILITY
    Use modern e-learning & educate yourself comfortably besides sports & job

  • PRACTICE NEARBY
    Gain insights into the daily challenges of people with expertise & use these insights for your daily work routine

  • PRESTIGE
    Secure a nationally recognized certificate that enjoys a high reputation in German-speaking soccer

brief profile of the certificate “management in performance-oriented soccer”. BRIEF PROFILE OF THE CERTIFICATAE “MANAGEMENT IN PERFORMANCE-ORIENTED SOCCER”:

  • ELIGIBILITY REQUIREMENTS
    Qualified high school diploma, experience in the sport of soccer.

  • PERFORMANCE SPECTRUM
    30 ECTS credits (creditable at selected universities)

  • LEARNING CONCEPT
    Blended Learning (Online+Presence)

  • TEACHING FEE
    1.993 € (including 199 € registration fee)
    Per Month 299 €

  • TARGET GROUP
    Club chairmen or sporting directors from performance-oriented football (women’s, youth and men’s sections), committed officials from the amateur sector, former professionals, people fascinated by football management, students from the fields of business administration, sports management, etc.

  • CONTACT
    Dr. Fabio Wagner

  • STUDY LOCATION
    Stuttgart

  • REGISTRATION DEADLINE
    tbd

  • START TIME
    tbd

  • TEACHING DURATION
    6 months

  • COURSE DATES
    You can find the module dates in the module descriptions

  • MODEL OF STUDY
    Part-time

TARGET GROUP OF THE CERTIFICATE “MANAGEMENT IN PERFORMANCE-ORIENTED FOOTBALL”.

The Institute’s certificate program is a Germany-wide training and further education program and is aimed at club chairpersons or sporting directors from performance-oriented soccer (women’s, youth & men’s). Furthermore, committed officials from the amateur sector are welcome. People who are fascinated by and interested in soccer management also have the chance to get a place in the certificate program.

For students from the fields of business administration, law, sports management, etc., whose goal is to end up in professional soccer, the certificate offers an excellent opportunity to develop soccer management-specific skills.

Furthermore, active and former professional soccer players who want to put their practical knowledge into practice and possibly continue their professional career in the soccer industry will benefit from the contents of the certificate.

The profession of soccer manager has become an integral part of (professional) soccer. As in almost all areas, strong leadership and success-oriented dialog are also required in performance-oriented soccer. We see know-how in the fields of strategic club development, organizational structure between full-time and honorary staff and marketing of the club as central drivers of a successful future.

Prerequisites for participation in the certificate course are a qualified high school diploma and a high level of interest in soccer management. Own experience in performance-oriented soccer is an advantage.

EXPERIENCE REPORTS & GRADUATES’ VOICES

“I particularly liked the practical relevance of the great lecturers and the fact that you can also apply the theoretical input optimally in other professional contexts outside of football.”

“Since I would like to continue playing as an active player in football after my career, I have always been interested in what happens off the pitch in a football club.
In the Certificate Management in Performance-Oriented Football, you will be given exactly this overall insight in the various modules that deal with specific sub-areas.
Particularly noteworthy are the lecturers from top-level football, who, in addition to the theoretical content, also bring very exciting and valuable practical experience with them.”

“My expectations for the certificate course “Management in Performance-Oriented Football” from the IFI were exceeded. The combination of theoretical topics with practical content was excellently transferred to us participants by the very good speakers. The group work and the exchange between us participants rounded off this training perfectly.”

“The Institute’s Certificate Management in Performance-oriented Football is interesting for anyone who wants to work professionally in a club. The days of attendance are super structured in terms of time. The lecturers come from a wide variety of fields and bring the necessary expertise with them through their specialist knowledge. I am grateful to the IFI for the opportunity of a job shadowing at Dynamo Dresden. Not only top coaches but also aspiring sporting directors or team managers can only benefit from this opportunity. ”

“With the Certificate Management in Performance-Oriented Football, qualified lecturers give you an insight into the inner structures of football clubs. On face-to-face days, you learn how the theoretical basics are put into practice at football clubs. The learning platform was very well prepared and gave me the opportunity to deal more deeply with individual topics with additional knowledge.”

YOUR LEARNING CONTENTS IN THE CERTIFICATE “MANAGEMENT IN PERFORMANCE-ORIENTED FOOTBALL

Those who go through the Institute Certificate recognize the need for modern soccer managers to be able to optimally manage the entire club as a decision-making body.

The program also underpins the fact that there are clear areas of tasks and responsibilities within the club and that this requires the corresponding knowledge and skills, which participants can acquire in this program in a theoretically sound but practical manner.

The content is taught exclusively by top experts.

The certificate specifically addresses the requirements, challenges and individual solutions for active and prospective managers in the performance-oriented soccer business. In the individual modules, participants deal intensively with the topics of leadership, strategic club development, goal-oriented organizational structure, marketing and sponsoring, as well as matchday and project management.

The learning platform provides you with the basics of sports management It gives you the individual opportunity to refresh or acquire new knowledge. Texts and instructional videos are provided for this purpose. The content of this module is reduced to the content taught in the bachelor’s degree program with a focus on soccer management at the University of Applied Management.

tbd (Stuttgart)

The Leadership module generally deals with future-oriented leadership.

In this module, participants learn about self-leadership and the associated principles for increasing their own success. Subsequently, self- and time management as well as individual leadership styles are dealt with in depth. Further topics are team development and conflict management as well as personnel management (e.g. in honorary positions). Finally, leadership skills for challenging situations are simulated. Different leadership styles are explained and reflected upon.

Your benefit: You reflect on your own understanding of leadership and define your personal guidelines and values. You describe current challenges and find ways to master them.

Lecturer: Frauke Wilhelm, Program Manager Sport Psychology Competencies for Coaches & Managers at IFI and Sport Psychologist DFB U-19 National Team

Lecturer: Norbert Düwel, International Scout at Manchester United, former 1.FC Union Berlin and co-coach Hannover 96

tbd (Stuttgart)

The participants deal with strategic club development and the associated far-sighted shaping of the future. They will gain insights into tools of strategic management Subsequently, the club goals (vision/mission/ mission statement) as well as current examples of club development from professional and amateur soccer are in the foreground. In addition, mega-trends and their significance for soccer are addressed. Corporate identity is also in focus as a central building block of strategy. Finally, selected topics with relevance for the future will be discussed (including corporate social responsibility and eSports).

Your benefit: You will create or revise the mission statement of your club. In doing so, you should take into account the vision and mission of the club. If these do not yet exist, you will develop a concept for the creation of a vision/mission.

Lecturer: Markus Kraetschmer, Managing Director of MK Consulting, former Director of FK Austria Wien, Deputy Chairman of the Supervisory Board of the ÖFBL, representative of the club in the ECA.

Lecturer: Dominik Kupilas, Head of Business Development & eSPORTS SV Werder Bremen, former Head of Content & Digital SV Werder Bremen

tbd (Stuttgart)

In this module, participants will gain an insight into agile organizational development and the goal-oriented linking of full-time and honorary positions in the association. They deal with the recruitment and retention of volunteers and deal with work processes in the association (e.g. the office). This is where the topic of needs-oriented personnel development in professional and amateur sports comes in. The Code of Conduct and its relevance for the future will also be addressed.

Your benefit: You create or revise the organization chart of your club. If you do not see the need for this, you can also develop a Code of Conduct for your club.

Lecturer: Nadja Kischkat, Coordinator Administration Sport Hamburger SV, former Assistant to the Executive Board Sport Hamburger SV

Lecturer: Johannes Baumeister, Managing Director jbsc Consulting, former Managing Director SSV Jahn Regensburg

tbd (Stuttgart)

The fourth module Marketing & Sponsoring deals among other things with successful communicating and selling. With a reference back to the strategy module, the core product and unique selling proposition (USP) of an association is to be filtered out. Im Anschluss geht es um die Vermarktung des Vereins (u.a. Sponsoring, Markenmanagement). The use of social media and merchandise as communication tools will also be addressed. Successful negotiations with sponsors are simulated. This is followed by member recruitment and retention as a key factor for the future.

Your benefit: For example, you plan a 12-month membership campaign for your club, taking into account the aspects discussed in the module, or work out a sponsoring concept for your club.

Lecturer: Christian Schweers, Team Leader Business FC Bayern Campus, former Senior Sales Manager FC Bayern München

Lecturer: Dr. Fabio Wagner, Lecturer in Sports Marketing at the University of Applied Management and Johannes Gutenberg University Mainz

tbd (Stuttgart)

The last module is divided into two parts. On 1st attendance day, the participants deal thematically with matchday and project management. On the 2nd attendance day the presentation of the final thesis will take place.

The focus is on efficient planning, taking into account relevant stakeholders (interest/stakeholder groups of your club). With so-called stakeholder management tools, the participants will learn about tools that can be used to do justice to stakeholders. Case studies from the Bundesliga demonstrate the practical relevance of the content.

Your benefit: You will create a club- and project-related stakeholder action matrix based on the applied stakeholder management tools. For this purpose, you will ideally use a project that is upcoming in your club (e.g. club anniversary, charity match, training camp, etc.).

Lecturer: Björn Bremer, former managing director of Hannover 96, MSV Duisburg and 1. FC Nürnberg

Lecturer: Dr. Fabio Wagner, former lecturer for project management at Johannes Gutenberg University

*Expected dates – subject to change without notice

OUR LEARNING CONCEPT: BLENDED LEARNING, FLEXIBLE ALONGSIDE SPORT & WORK

Blended learning is even more than e-learning: it combines the classic face-to-face seminars with various online learning formats, thus making learning more modern, flexible and transfer effective. Due to the semi-virtual concept and the block models, the programs are extra-occupational and can therefore also be carried out alongside sport and family.
The certificate program is therefore much more than an online or distance learning program.

In order to test the knowledge gained, online tests are just as possible as study papers on individual topics.
The innovative learning approach guarantees the compatibility of work, sports and further education.
Lecturers with enormous subject expertise impart practical knowledge at the highest level during the ten days of attendance.

  • BALANCED MIX OF ONLINE LEARNING AND FACE-TO-FACE TEACHING

  • MULTIMEDIA STUDY MATERIAL

  • PERSONAL CONTACT PERSONS

  • INTERACTIVE EXCHANGE

  • PROMOTION OF DIGITAL SKILLS

  • INDIVIDUAL LEARNING AT YOUR OWN PACE

  • HIGHEST APPLICATION ORIENTATION AND FLEXIBILITY

  • IDEAL TRAINING ALONGSIDE SPORT AND WORK

OUR LEARNING CONCEPT: BLENDED LEARNING

Blended learning is even more than e-learning: it combines the classic face-to-face seminars with various online learning formats, thus making learning more modern, flexible and transfer effective. Due to the semi-virtual concept and the block models, the programs are extra-occupational and can therefore also be carried out alongside sport and family.
The certificate program is therefore much more than an online or distance learning program.

In order to test the knowledge gained, online tests are just as possible as study papers on individual topics.
The innovative learning approach guarantees the compatibility of work, sports and further education.
Lecturers with enormous subject expertise impart practical knowledge at the highest level during the ten days of attendance.

  • BALANCED MIX OF ONLINE LEARNING AND FACE-TO-FACE TEACHING

  • MULTIMEDIA STUDY MATERIAL

  • PERSONAL CONTACT PERSONS

  • INTERACTIVE EXCHANGE

  • PROMOTION OF DIGITAL SKILLS

  • INDIVIDUAL LEARNING AT YOUR OWN PACE

  • HIGHEST APPLICATION ORIENTATION AND FLEXIBILITY

  • IDEAL TRAINING ALONGSIDE SPORT AND WORK

YOUR CAREER OPPORTUNITIES AS A MANAGER IN PERFORMANCE-ORIENTED SOCCER

If you are a convincing manager in performance-oriented soccer, you can take on maximum responsibility as a leading force in sports clubs and lead the club into a successful future. With your skills and knowledge, you will become one of the faces of the club and make a significant contribution to its success.

With the benefits from each module (see “Your Benefits” under module description), your club will benefit in the immediate future and in the long run. You may have the chance to make the next step in your career or to turn your hobby into a profession.

Within the certificate course you get the opportunity to create your own visions for your club. With the appropriate strategy development you lead your club future-oriented.

Your cooperation and area of responsibility will cover all levels and range from volunteers, fans, members of the club or sponsors to the team and the team behind the team. Successful communication and efficient planning have a significant influence on the success within your club and thus continuously increase your personal value on the transfer market.

You want to take the next step? Then continue your development with our Institute Certificate Management in Performance-Based Football!

THESE COOPERATION PARTNERS TRUST
IN OUR EXPERTISE

By cooperating with us, our partners come into direct and personal contact with decision-makers from the soccer industry who work for us as lecturers or people with expertise.
In addition, partnerships enable contact with people who already work at clubs or associations and who are already deciding, or will soon be deciding, on their own collaborations with partners.

The early point of contact with current and future executives enables the development of new business areas.
During excursions, cooperation partners can also present themselves as attractive employers.

THESE COOPERATION PARTNERS TRUST
IN OUR EXPERTISE

By cooperating with us, our partners come into direct and personal contact with decision-makers from the soccer industry who work for us as lecturers or people with expertise.
In addition, partnerships enable contact with people who already work at clubs or associations and who are already deciding, or will soon be deciding, on their own collaborations with partners.
The early point of contact with current and future executives enables the development of new business areas.
During excursions, cooperation partners can also present themselves as attractive employers.

STUDY LOCATION: STUTTGART

The Stuttgart campus is located right in the heart of the Neckar metropolis.

Here, modern and friendly seminar rooms await you, which are optimally adapted to your learning needs.

Thanks to the proximity to the main train station, you can reach the campus easily by public transport. If you arrive by car, there are parking spaces in the immediate vicinity.

Accommodation is available in all categories in the immediate vicinity of the Stuttgart campus.

FAQ

With the successful completion of our certificates, you earn experience points that you can use for the DFB’s trainer training for the entrance examination procedures.

The course consists of a total of 5 modules, each with two consecutive attendance days (Mondays and Tuesdays), which take place at monthly intervals. Between these attendance days, there is the opportunity to deepen and learn discussed and further content on the online learning platform as part of the virtual learning phase and to work on individual and group assignments.

The course will take place in Stuttgart.

Our institute certificate lasts 6 months. In addition, the respective certificate award takes place in a special setting at the end of the certificate period.

Our institute certificate takes place every one year.

The exact dates of the respective course can be found on the certificate website.

No, the locations can change annually.

The attendance days (Mondays and Tuesdays) within the course are not mandatory, but attendance is expected and highly recommended for successful completion.

The size of the course group is a maximum of 30 participants.
This ensures a productive, interactive and pleasant learning atmosphere.

In order to participate in our institute certificate, the applicant must have a qualified school leaving certificate and show interest in football management.

The final thesis of the certificate is a written paper (approx. 15 pages) in which the participants develop a 5-year strategy for their club, including the module topics. The focus should be individually aligned with the current challenges and needs of the respective association. In addition, on the last day of the course, participants must present their thoughts and ideas to the examination board.

Registration takes place via the “REGISTER NOW” button on the certificate website.
After sending the fully completed registration form, the applicant will immediately receive a confirmation email listing all the necessary documents required for registration.

Our institute certificate is certified, recognized in the football industry and enjoys a very good reputation, especially among clubs and associations. In addition, the credit points achieved can be credited at selected universities.

The total fee for the institute certificate is 1,794€ (299€/month).
In addition, there is a 199 € registration fee.

Contact

DR. FABIO WAGNER

Manager Education & Training

wagner@international-football-institute.com

International Football Institute
Steinheilstr. 8
85737 Ismaning

+49(0)-89 6209 787 200

++ LIMITED TO 30 PLACES – REGISTER NOW! ++

++ LIMITED TO 30 PLACES – REGISTER NOW! ++

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