MANAGEMENT IN PERFORMANCE-ORIENTED FOOTBALL (CASv)

  • Flexible alongside sport 6 job
  • top video content over a few hours & live workshops at the end of each module
  • Prestigious Certificate in European Football

Hol dir
die Punkte!

Hol dir
die Punkte!

MANAGEMENT IN PERFORMANCE-ORIENTED FOOTBALL (CASv)

  • Flexible Weiterbildung von Zuhause
  • Online Seminare mit Top Personen mit Expertise

  • Einzigartig in Deutschland

Starts in March 2025 – Entirely Virtual and Conducted in English

Starts in March 2025 – Entirely Virtual and Conducted in English

EXPAND YOUR COMPETENCIES IN MANAGEMENT FOR PERFORMANCE-ORIENTED FOOTBALL

Do you want your decisions to stand for success? Are you already active in the club sector and interested in a leading management role? Are you also fascinated by life and developments in and around your club? Then the CASv “Management in performance-oriented football” is just right for you. In the program, which is specially tailored to football, you will lay the foundation for your successful work as a competent football manager for your club. 

With us, you will develop a 5-year strategy for your club. The individual modules will successively prepare you for this. This will benefit you and your club immediately and in the years to come. 

We see it in all our conversations with the top personalities in the industry: the importance of strategically thinking and future-oriented football managers, who take care of both the day-to-day organization and are responsible for the long-term strategy of a club, is constantly increasing. Because only professional management can exploit the full development potential of a club. 

Thanks to the unique virtual study concept (e-learning), you can also complete our modern training and further education to become a manager in performance-oriented football while working. 

It is therefore best to register immediately for the next certificate course. 

TOP-LECTURERS FROM ATHLETIC TRAINING

OUR PARTICIPANTS RATE US

Grade 1.32 Ø

Quality of the lecturers

Grade 1,26 Ø

Individual support

Grade 1.32 Ø

Learning Platform/Virtual Phase

Grade 1,30 Ø

Overall impression of the face-to-face event

YOUR ADVANTAGES: YOU DEVELOP YOURSELF AND YOUR CLUB FURTHER

As you are surely aware, it is increasingly important to act in a future-oriented manner and to make all decisions with a view to the positive development of the club. 

This means that the focus is on the individual. Team development, conflict management and the individual leadership style influence the progression in a club immensely. These soft skills paired with practical management know-how for the industry are the focus of the certificate course. Excellent speakers guarantee a program at the highest level. 

You will deal intensively with your own management style, strategic club development, the organizational structure geared to this with regard to full-time and honorary positions, the marketing of your club through sponsorship, among other things, and Project management from match day to club anniversary – always individually aligned to your current situation and your club. For this purpose, there will be a task in each module related to your club (see “Your Benefit” under module descriptions). 

In your final paper, you will develop a strategy for the next five years in your club, taking into account the module topics. The focus should be individually aligned with the current challenges and needs of your club. This way you and your club will profit directly and in the years to come. 

You will acquire know-how specifically geared to performance-oriented football, which is of great importance to the entire club. Your qualification creates confidence among all other internal decision-makers and has an extremely positive effect on external stakeholders in the industry. 

  • EXLUSIVITY
    Achieve expert status in specialized areas of football & set yourself apart from thr competition.

  • NETWORK
    Benefit from our relationship with decision-makers in top-level & build your personal network.

  • SUBJECT MATTER EXPERTISE
    Learn from top people with expertise from the Bundesliga, DFB and European club football.

  • FLEXIBILITY
    Use modern e-learning & educate yourself comfortably besides sports & job.

  • PRACTICE NEARBY
    Gain insights into the daily challenges of peole with expertise & use these insights for your daily work routine.

  • PRESTIGE
    Secure an internationally recognized certificate that enjoys a high reputation in European football.

SHORT PROFILE OF THE CASv “MANAGEMENT IN PERFORMANCE-ORRIENTED FOOTBALL”

  • ADMISSION REQUIREMENTS
    University entrance qualification or vocational training and at least three years of professional experience. Persons without a university entrance qualification can also be admitted to the CAS under certain conditions. The Residence MUST be outside of Germany. 

  • PERFORMANCE SPECTRUM
    No crediting of ECTS points but issue of an institute certificate

  • LEARNING CONCEPT
    E-Learning (Entirely virtual) 

  • COURSE FEES
    2.465 € (including 199€  registration fee)

    Per Month 410,83 

  • TARGET GROUP
    Club presidents or sporting directors from performance-oriented football (women’s, youth and men’s), committed officials from the amateur sector, former professionals, people fascinated by football management, students from the fields of business administration, sports management, etc.

  • CONTACT PERSON
    Benjamin Birzer

  • REGISTRATION DEADLINE
    Until February 28, 2025

  • STARTING DATE
    March 01, 2025

  • COURSE DURATION
    6 months (One live webinar with workshop character per module + final thesis and virtual examination) 

  • STUDY MODEL
    Part-Time

  • STUDY LOCATION
    Entirely Virtual

  • LANGUAGE
    Conducted in English

TARGET GROUP OF THE CASv “MANAGEMENT IN PERFORMENCE-ORIENTED FOOTBALL”

The CASv is a professional training and further education program and is aimed at club chairpersons or sporting directors from the performance-oriented football sector (women’s, youth and men’s). Committed officials from the amateur sector are also very welcome. People who are fascinated by and interested in football management also have the chance to gain a place on the certificate program. 

For students from the fields of business administration, law, sports management, etc., whose goal is to end up in professional football, the certificate offers an excellent opportunity to develop football management-specific skills. 

The content of the certificate also benefits active and former professional footballers who want to put their practical knowledge into practice and possibly continue to pursue a career in the football industry. 

The profession of football manager has become an integral part of (professional) football. As in almost all areas, strong leadership and success-oriented dialog are also required in performance-oriented football.

We see know-how in the areas of strategic club development, organizational structure between full-time and voluntary staff and marketing the club as key drivers of a successful future. 

Prerequisites for participation in the CASv are a university entrance qualification or completed vocational training in a recognized profession that is conducive to the course as well as at least three years of professional experience that is conducive to the course, a keen interest in football and athletic training and experience in professional football. Applicants without a university entrance qualification but with a professional qualification can also be admitted to the CASv under certain conditions. In these cases, an institute certificate is issued without ECTS points instead of a CASv certificate with ECTS points. Only the place of residence of all applicants must be outside Germany. All participants will be issued an institute certificate without ECTS points. In Addition, the residence must be outside of Germany 

YOUR LEARNING CONTENT IN THE CASE “MANAGEMENT IN PERFORMANCE-ORIENTED SOCCER”

Those who complete the CASv recognize the need for modern football managers to be able to optimally manage the entire club as a decision-making body. 

The program also underlines the fact that there are clear tasks and areas of responsibility in the club and that appropriate knowledge and skills are required for this, which participants can acquire in this program in a theoretically sound but practical way. 

The content is taught exclusively by top personalities with expertise. 

The certificate specifically addresses the requirements, challenges and individual solutions for active and prospective managers in the performance-oriented football business.

In the individual modules, participants deal intensively with the topics of leadership, strategic club development, goal-oriented organizational structure, marketing and sponsoring, as well as matchday and project management. 

The learning platform provides you with the basics of sports management. It gives you the individual opportunity to refresh or acquire new knowledge. Texts and instructional videos are provided for this purpose. The content of this module is reduced to the content taught in the bachelor’s degree program with a focus on football management at the University of Applied Management. 

MODULE 1: LEADERSHIP – FUTURE-ORIENTED MANAGEMENT

The leadership competences module generally deals with future-oriented leadership. Different leadership styles are explained and reflected upon. Finally, leadership competences for challenging situations are simulated. 

Your benefit: You reflect on your own understanding of leadership and define your personal guidelines and values. You describe current challenges and find ways to overcome them.

In this subject area, participants learn about self-management and the associated principles for increasing their own success. Self-management and time management as well as individual leadership styles are then dealt with in depth. Further topics include team development and conflict management as well as personnel management (e.g. in voluntary work). 

MODULE 2: STRATEGIC ALIGNMENT OF A FOOTBALL ASSOCIATION

Participants deal with strategic club development and the associated far-sighted shaping of the future. They will gain insights into strategic management tools. They will then focus on club goals (vision/mission/mission statement) and current examples of club development from professional and amateur football. Mega-trends and their significance for football are also discussed. Corporate identity is also focussed on as a central component of the strategy. Finally, selected topics with future relevance are discussed (including corporate social responsibility and eSports). 

Your benefit: You will create or revise your organisation’s mission statement. In doing so, you should take the club’s vision and mission into account. If these do not yet exist, you will develop a concept for creating a vision/mission. 

In this module, participants gain an insight into agile organisational development and the goal-oriented combination of full-time and voluntary work in the association. They deal with the recruitment and retention of volunteers and analyse work processes in the club (e.g. the office). This is where the topic of needs-orientated personnel development in professional and amateur sport comes in. The Code of Conduct and its relevance in the future will also be discussed. 

Your benefit: You create or revise your club’s organisational chart. If you do not see a need for this, you can also draw up a code of conduct for your club. 

MODULE 3: MARKETING POTENTIALS IN FOOTBALL

The Marketing & Sponsoring module deals with successful communication and selling, among other things. With reference back to the strategy module, the core product and unique selling proposition (USP) of a club should be filtered out. This is followed by the marketing of the club (e.g. sponsoring, brand management). The use of social media and merchandise as a means of communication will also be discussed. Successful negotiations with sponsors are simulated. This is followed by member recruitment and retention as a key factor for the future. 

Your benefit: For example, you will plan a 12-month membership campaign for your club, taking into account the aspects discussed in the module, or develop a sponsorship concept for your club.

The last module deals with matchday and project management. The focus is on efficient planning, taking into account relevant stakeholders (interest/stakeholder groups of your club). Using so-called stakeholder management tools, participants learn about tools that can be used to do justice to stakeholders. Case studies from the Bundesliga are used to demonstrate the practical relevance of the content. 

Your benefit: You will create a club and project-related stakeholder action matrix based on the stakeholder management tools used. Ideally, you will use a project that is coming up at your club (e.g. club anniversary, charity match, training camp, etc.). 

*More content can be viewed by clicking on the plus

OUR LEARNING CONCEPT: BLENDED LEARNING

Our unique e-learning concept offers a fully digital learning environment that allows you to learn flexibly and efficiently. On our modern e-learning platform, all the necessary learning content is clearly presented – also in the form of a large number of instructional videos. In conjunction with a live webinar per module, you also have the opportunity to interact directly with our top experts and discuss key topics in the certificate.  

Due to the purely virtual concept, our certificates can be completed alongside work and are therefore compatible with sport, work and family life. The CASv thus ensures a smooth and continuous learning process and will set you apart from the competition once you have successfully completed the course. 

  • MULTIMEDIA STUDY MATERIAL

  • PERSONAL CONTACT PERSONS

  • INTERACTIVE EXCHANGE

  • IDEAL TRAINING ALONGSIDE SPORT AND WORK

  • PROMOTION OF DIGITAL SKILLS

  • INDIVIDUAL LEARNING AT YOUR OWN PACE

  • HIGHEST APPLICATION ORIENTATION AND FLEXIBILITY

  • BALANCED MIX OF ONLINE LEARNING AND FACE-TO-FACE TEACHING

YOUR CAREER OPPORTUNITIES AS A MANAGER IN PERFORMANCE-ORIENTED FOOTBALL 

If you are a convincing manager in performance-oriented football, you can take on maximum responsibility as a leading force in sports clubs and lead the club into a successful future. With your skills and knowledge, you will become one of the faces of the club and make a significant contribution to its success. 

With the benefits from each module (see “Your Benefits” under module description), your club will benefit in the immediate future and in the long run. You may have the chance to make the next step in your career or to turn your hobby into a profession. 

Within the certificate course you get the opportunity to create your own visions for your club. With the appropriate strategy development you lead your club future-oriented. 

Your cooperation and your area of responsibility extend across all levels and range from volunteers, fans, club members and sponsors to the team and the team behind the team. Successful communication and efficient planning have a significant influence on the success of your club and therefore continuously increase your personal value on the transfer market. 

Do you want to take the next step? Then continue your development with our CASv Management in Performance-Oriented Football! 

THESE COOPERATION PARTNERS TRUST
IN OUR EXPERTISE

By cooperating with us, our partners come into direct and personal contact with decision-makers from the soccer industry who work for us as lecturers or people with expertise.

In addition, partnerships enable contact with people who already work at clubs or associations and who are already deciding, or will soon be deciding, on their own collaborations with partners.

The early point of contact with current and future executives enables the development of new business areas. During excursions, cooperation partners can also present themselves as attractive employers.

FAQ – Frequently Asked Questions

The concept of our CASv is entirely virtual. The combination of virtual self-study phases on our state-of-the-art virtual learning platform, several hours of video content and a 90 minutes live webinar with workshop character at the end of each module allows you to combine the certificate ideally with your work, family, sport and leisure activities, for example.

The courses take place entirely virtual. 

Our CASv lasts 6 months.

Our CASv takes place annually. The exact dates of the course can be found on the certificate website.

No, the CASv has no attendance days. It is conducted exclusively in virtual space.

The size of the course group is a maximum of 30 participants. 

To participate in the CASv, applicants do not need to have a university entrance qualification or completed vocational training in a recognized profession that is relevant to the course or have at least three years of professional experience that is relevant to the course. Only the place of residence of all applicants must be outside Germany.

The final CASv project is a written assignment in which the participants take on a fictitious role specific to the topic and put the knowledge acquired in the respective course into practice. In addition, the participants must give a virtual final presentation to the examination board after the last day of attendance and present their ideas and considerations.

Registration takes place via the “REGISTER NOW” button on the certificate website. After submitting the completed registration form, the applicant will immediately receive a confirmation e-mail listing all the documents required for registration.

Our CAS is certified, recognized in the soccer industry and enjoys a good reputation, especially among clubs and associations.

The total fee for the CASv is € 2.465 (including € 199 registration fee). Payable in 6 installments of €410,83/month each.

Your Contact Person

Benjamin Birzer

Manager Training & further education

Internationales Fußball Institut
Steinheilstr. 8
85737 Ismaning

+49(0)-89-6209 787-200

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