Benjamin Birzer

is a research associate at the International Football Institute in the Digital Marketing Department. Among other things, he is in charge of projects in the field of smart stadiums and touch points. He is writing his dissertation on the latter topic.

Academic background

  • 03/2018 – 04/2019 Master’s degree in Sports Management with a focus on Marketing & Sponsoring at the University of Applied Management, Ismaning

    Master’s thesis: “Marketing in sport – a qualitative expert survey of coaches in individual or team sport with a focus on social media”.

  • 03/2015 – 03/2018 Bachelor’s degree in sports management with a focus on marketing management in sports at the University of Applied Management, Ismaning

    Bachelor’s thesis: “Measuring the image fit in sponsoring – A quantitative analysis using the example of sponsoring at the TSV Kareth Lappersdorf e.V. indoor tournament”.

  • 09/2009 – 03/2015 Bachelor’s degree in industrial engineering at the East Bavarian Technical University, Amberg-Weiden

Steinheilstraße 8, 85737 Ismaning

Professional experience

  • Since 05/2019 Staff member in the Digital Marketing Department at the International Football Institute

  • Since 07/2013 Youth coach at TSV Kareth Lappersdorf, Regensburg

  • 07/2012 – 03/2013 Compulsory internship and student trainee at Krones AG, Neutraubling, Germany

  • 07/2009 – 08/2009 Preliminary technical internship with a focus on electronics