For several years now, the importance of social media use has been steadily increasing. A change can also be observed in sponsorship, which can be attributed primarily to advances achieved and an increasing application penetration of new media.
Companies in the German Soccer League are making increasing use of digital networking for their sponsorship commitments. Even the Bundesliga clubs have now arrived in the age of Facebook, Twitter and the like and have extensive presences in the social networks.
The integration of new and social media thus represents an increasingly important pillar of financing in sponsoring as well and is taken into account and integrated accordingly in our concepts.